Skip to content

An Introduction to Market Access and Health Economics and Outcomes Research

This CE will cover roles pharmacists can have in an industry setting and details how value can be communicated for pharmaceutical products and medical devices. Currently there are a number of products on the market that can be used to improve patient outcomes. This presentation will inform pharmacists of different ways that value can be measured and studied in real-world settings. Additionally, patient access to appropriate medications are important, and this presentation will review the process of how access is achieved.This presentation will provide resources for pharmacists to learn more about these functional areas and learn about potential collaborations or opportunities to conduct outcomes research.Interactive learning will be embedded throughout the virtual presentations.

Learning Objectives

Upon completion of this activity, the participant should be able to:

  • Define market access and health economics and outcomes research (HEOR)
  • Describe the role of market access and HEOR functions within the biopharmaceutical and device industry
  • Explain the different decision-makers and stakeholders in the health care system
  • Identify key trends within industry and HEOR


Angela Simon, PharmD, MS
Angela is a second-year fellow at Beckton Dickinson (BD) in Global Health Economics and Outcomes Research (HEOR). She graduated from the University of Toledo in 2018 with her PharmD and MS in Health Outcomes and Socioeconomics Sciences. She has experience in generating evidence for medical technologies and digital health mobile applications to deliver on commercial and market access strategies. Her work has been presented at numerous conferences and in peer-reviewed journals. Within the field, she is most interested in clinical outcomes assessments including patient-reported and clinician-observed outcomes. After the fellowship, she plans to continue her career in HEOR.

Alyssa Trenery, PharmD, MPH
Alyssa is a second-year global health economics and outcomes research fellow at BD through MCPHS's biopharmaceutical fellowship program. Her academic training includes a PharmD from the South Carolina College of Pharmacy and an MPH from the University of South Carolina. Alyssa is experienced in developing strategies to examine the burden of diabetes in acute care and long-term care settings. She has driven the completion of a global value dossier to support a new product launch. Recently, her focus has included the application of health economics and outcomes research to product communication with medical and market access teams.


Jennifer Goldman, RPh, PharmD, CDE, BC-ADM, FCCP
Jennifer has been a pharmacist for 30 years and joined the faculty at MCPHS University in 1997. She received her BS in Pharmacy in 1990 and her Doctorate in Pharmacy in 1996, both from MCPHS University. She completed a residency with a focus in primary care at the Boston VA Medical Center in 1997 and is board certified in advanced diabetes management (BC-ADM) and is a certified diabetes educator (CDE). She is a fellow of the American College of Clinical Pharmacists (FCCP). She was clinical pharmacy faculty at Tufts University Family Residency Program from 1997 to 2011. Dr. Goldman is currently a Professor of Pharmacy Practice and coordinates and teaches in various therapeutics courses in the pharmacy and physician assistant programs. She has maintained a practice in family and internal medicine with a focus on diabetes and cardiovascular disease since 1997. She practices at Well Life Medical in Peabody, MA. She is an academic preceptor for MCPHS University PharmD candidates and the academic fellowship preceptor for MCPHS University/Becton Dickinson fellows in diabetes care. She has served on various statewide and national organizational committees and boards. Her research interests are in the area of diabetes, cardiovascular disease, and the scholarship of teaching with multiple publications and invited presentations in these areas


ACPE logo

Release Date: June 1, 2020
Expiration Date: May 18, 2022
Contact Hours: 1.0
Universal Activity Number: 0026-0000-20-012-H04-P | Knowledge-based
ACPE Topic Designator: General Pharmacy

Registration Fee: This module is provided free of charge