Strategic Priority: University Identity

Purpose Statment

Understand the brand identity and awareness of Massachusetts College of Pharmacy and Health Sciences, define what the brand is to be recognized for, and demonstrate, perpetuate, and communicate those attributes.


  1. Achieve a baseline understanding of the University identity, awareness, and sentiment in the market.
  2. Commit to, invest in, and implement a university brand identity plan that addresses the findings of awareness and sentiment research.
  3. Explore marketing opportunities and strategies that capitalize on MCPHS's Bicentennial.